Clinuvel Ritual of Radiance Campaign

CLINUVEL is a brand whose pioneering research has transformed the field of photomedicine, with innovations like Cyacelle Radiant—an advanced formulation targeting the effects of UVA, UVB, and blue light exposure. I led the visual direction for the Ritual of Radiance launch, a 360° campaign that introduced this new product to market.

​

From concepting through to execution, I directed the visual identity across digital touchpoints, designing the launch website in Figma, creating bespoke iconography, and crafting a cohesive social rollout. I also led content planning for the campaign’s launch phase, ensuring consistency from story to screen.