Ren Skincare - Body Balm Campaign

As Visual Lead at REN Clean Skincare, I led the creative direction for the launch of the Evercalm Body Balm, an extension of the brand’s hero range for sensitive skin.

Championing the campaign message “Evercalm for Every Body,” I partnered closely with our copywriter to craft a visually compelling 360° campaign narrative that resonated across all touchpoints.

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From initial concept through to activation, I art directed the full rollout, ensuring creative consistency across premium retailers including Sephora, Boots, M&S, Space NK, and Harrods. I oversaw all campaign collateral, from press event materials and influencer mailers to paid media assets and digital rollouts, delivering a cohesive and impactful brand experience both in-store and online.