Bija Ruh is an intentional space for open conversation that celebrates diverse women's perspectives of embracing their femininity and rewriting their menstrual story. 

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It was important that the brand was sharing, inspiriting and re-wriiting a diverse perspective rather than targeting white privileged audiences. This is why the brand name was in the Hindi language.

Bija means seed and Ruh means soul. This is illustrated within the logo with the hands gestured in the shape of a womb and the plant growing from this.

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The website design illustrates Bija Ruh's core values through branded illustrations that are consistent with the logo. The website represents responsive design, which has a fluid and flexible layout to adjust according to screen size. 

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