As Visual Lead, I guided the creative direction for the launch of Everhydrate cream and serum, shaping the campaign around the message “Go Deeper, Get Results.”

 

Collaborating closely with the Creative Director, we developed a visual language that reflected REN Clean Skincare’s focus on bioactives, merging clinical precision with tactile, sensorial imagery.

 

From concept development to final execution, I art directed the entire rollout, maintaining creative cohesion across all premium retail channels. I led the design of all campaign assets, including press event materials, packaging, in-store displays, paid media, and digital content, delivering a cohesive and impactful product launch.